Nintendo Uk Planning Wii U Awareness Strategy With Tesco

Nintendo UK planning Wii U awareness strategy with TescoNintendo UK is planning a marketing effort with Tesco to boost customer awareness of the Wii U in an effort to address that "many people out there that don't know what this is," Nintendo UK's marketing director Shelly Pearce said.

The marketing push will include a purchase of in-store space at Tesco, a five-page flier that will be sent to 300,000 Tesco customers that previously purchased a Wii, and coupons for unspecified games. MCV reports that Nintendo is also planning "major online activity" in addition to an "out-of-home promotional tour aimed at reaching 115,500 shoppers."

"There was a big misconception at launch about what Wii U is," Shelly said. "And one of the big messages is that this is a new console and a new controller."