Panasonic To Showcase Complete Range Of Built - In Appliances With Technological Innovations At Livingkitchen 2015



Panasonic to Showcase Complete Range of Built-in Appliances with Technological Innovations at LivingKitchen 2015As one of the global leaders in the development and production of technological solutions, Panasonic is for the first time presenting its new range of built-in appliances at LivingKitchen during imm cologne 19 to 25 January 2015. With a 350 m2 stand in Hall 4.1 (A 50/51), the company is presenting a complete range of built-in kitchen appliances meeting high standards in respect of technology and design.


A newcomer to the German market for built-in appliances, Panasonic aims to set clear accents with technological innovations and a range in the upper price segment.

Built-in kitchen appliances are not a new business sector for Panasonic. Launched in 1977, sales of built-in kitchen appliances have grown steadily in Asia. In Europe, Panasonic built-in appliances were first introduced in the United Kingdom in 2012. The German launch was preceded by detailed market studies and a range structure optimized to meet the demand for built-in appliances.

"We can offer retailers a complete range of built-in appliances that will impress hobby cooks as well as pleasure and quality-oriented pragmatists. Both professionals and consumers can look forward to a new class of built-in kitchen appliances," says Ulf Triebener, Senior Manager Built-In Kitchen Appliances at Panasonic Marketing Europe.

In keeping with its innovative image, Panasonic's première in Cologne also promises to open up a completely new dimension. With the easy to operate innovations, preparation, cooking and baking become part of a kitchen world with surprising convenience. The appliances' intuitive operation and innovative technology ensure safety and save time. In addition, they ensure lower energy consumption while maintaining a high level of convenience and efficiency.

In addition to this comprehensive mix devoted to kitchens and cooking, Koelnmesse aims, with its LivingKitchen exhibition, to become a trendsetter for the design of future kitchen worlds. "That is something to which we readily add our contribution," promises Ulf Triebener.