The appeal of outdoor displays for hotels, casinos and other resorts is a tempting one. Outdoor displays, whether at an outdoor bar, installed near a Jacuzzi or another public space or in a private cabana, offer guests an additional feeling of luxury and convenience, both of which contribute to their overall experience on the property. Additionally, hoteliers can communicate to guests about upcoming events/shows, ads for restaurants, shops as well as local excursions. In a data driven world, outdoor digital signage provides another method to reach guests in a modern and effective way.
Unfortunately, hoteliers have often made the mistake of using indoor displays in outdoor settings in order to cut initial costs. However, this approach comes with a high risk of display failure. For example, we’ve seen some properties resort to covering outdoor displays with trash bags during inclement weather as a last minute weatherproofing tactic. An indoor display may be more cost efficient initially, but a display failure will bring more cost in the long run.
Often, hotels looking for an outdoor display purchase an indoor display and install it outside in a weatherproof enclosure. While this is one possible solution, there are a few considerations for hoteliers taking this route. For example, enclosures can leak, making them less reliable and also appear bulky, taking away from the sleek aesthetics of a flat-screen display. Additionally, enclosures require both heating and cooling systems which is far less energy efficient, adding to overall operating costs. For the highest level of durability, we recommend hotels install an outdoor display that is engineered for outdoor use without needing an enclosure. These displays are IP44-level rated for dust and water resistance and can operate efficiently in harsh environmental conditions such as heat, humidity and extreme cold.
Beyond being able to withstand the elements, outdoor displays need to be bright. For shaded areas, we’d recommend an LED or LCD display with at least a 700 cd/m2 of brightness. For displays in direct sunlight, we recommend a full 1,000 cd/m2 of brightness. Anti-glare overlays can also help increase outdoor visibility.
If hoteliers take these considerations into account, they’ll be able to avoid empty black screens staring back at guests, which add little to the hotel’s design aesthetic or the guest’s experience.