Sony unveiled its mid-term corporate strategy earlier on today, delivering its plans for the next three years across all areas of its business. While Sony hasn't changed its expectations on the mobile business, it was interesting to note its awareness on why it has not fit forecasts over the last few years. One of the slides comments that it has not improved its product line fast enough, particularly the move to thinner bezels and dual cameras.
Sony reiterated that it will be double-downing on 5G technology, and enhance its offerings by leveraging the rest of Sony’s product portfolio. It will also look to Europe as a key region to grow its offering, by further developing partnerships with carriers. Let’s hope Sony uses its self-awareness to offer competitive products in the very near future.
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