Sony Introduces Two New Ultra Short Throw Projectors Through Cdw

Sony Introduces Two New Ultra Short Throw Projectors Through CDWSony is expanding its ultra-short-throw projector line with two new models (VPL-SW526CM and VPL-SW526M) designed for a range of commercial applications. The new projectors are available in the United States exclusively through leading technology solutions provider CDW (

“Sony’s ultra-short-throw projectors have provided new levels of flexibility and interactivity for classrooms, meeting rooms and more,” said Tom Anderson, National Sales Manager, Professional Sales at Sony Electronics. “These new models continue our momentum in this category and working with CDW helps us focus efforts on reaching the ideal target market for these products.”

Both the VPL-SW526CM and VPL-SW526M offer WXGA resolution, using Sony’s unique BrightEra® 3LCD panel technology. They produce 2,500 lumens of color light output.

Using an ultra short throw lens that gives a throw ratio of 0.27-0.29:1, the new models can project a large image from an extremely short distance. An 80-inch image can be achieved from a distance of just 19 inches from the screen, helping the presenter avoid glare from the projector and reducing the space needed to reproduce a large image.

The VPL-SW526CM projector includes interactive writing capabilities, enabling simultaneous dual-touch interactive annotation on a projection screen using the supplied pen devices and drawing software.

The interactive pens work as a computer mouse or screen-annotation device. In a classroom environment, they allow users to easily incorporate many third-party curriculum software programs to launch interactive lessons. In a corporate environment, instant communication space can be established using the virtual whiteboard mode.

The space-saving projectors are designed to deliver superb picture quality. Sony’s BrightEra® 3LCD technology combined with 12-bit 3D digital gamma correction circuit produces vivid and rich color reproduction with smoother color gradation.

With Sony’s unique lamp-driving technology, expected lamp maintenance time can extend up to 6,000 hours, depending on the lamp mode selected – not only making the lamp last longer but also reducing energy consumption. Auto dimming allows the projectors to automatically detect no change of signal input if they are left powered on and will dim the lamp as low as 30 percent of original brightness to reduce energy consumption even further.

The new projectors ship with Sony’s original wall mount arm and bracket, allowing users to adjust zoom, pitch, yaw, and roll of the projector. The projectors’ clean look and sleek finish blend into virtually any environment and a range of installation support features – such as approx. 1.05x optical zoom; vertical +/- 4%, horizontal +/-2% optical lens shift — helps to further reduce installation time, for example when fine-tuning image positions by not having to physically move the projector. Vertical lens shift also allows image position to be adjusted higher or lower depending on ceiling height, making the projector fit easily into challenging installation conditions.

Other useful features include: a high wattage 16W speaker, variable audio output with audio switcher function, closed captioning, digital zoom, digital shrink, picture muting, Off & Go; diverse interfaces including HDMI, Monitor Out, discrete PC Audio Inputs, S-video and Composite Video Inputs, RJ45, and RS232C control.

The VPL-SW526CM comes with two interactive pens: a “main” pen with full functionality (for teachers and meeting organizers) and a “sub” pen with limited functionality (for students and participants). Each has an ergonomic design to fit comfortably in users’ hands. Replacement pens are also available (models IFU-PN200M, main; and IFU-PN200S, sub).

The new projectors are available now from CDW, at suggested list prices of $1,709.99 for the VPL-SW526CM and $1,169.99 for the VPL-SW526M.