Japanese Firms Turn To 'quick Commerce' Services

Japanese companies are turning to a new style of business to provide fast and easy delivery to consumers. So-called quick commerce operations involve transporting food and other everyday necessities to nearby destinations in 30 minutes or less. Some firms are now taking steps to develop the service even further.
Yahoo Japan launched its quick commerce operation last year amid a surge in delivery orders in urban areas. It has now transformed three of its delivery hubs in Tokyo into shops with self-checkout systems. The company says this change will allow customers to look at the lineup of products in person before buying.
Major ad agency Hakuhodo and Tokyo-based startup OniGo are collecting data on quick commerce customers to develop new products and services. A Hakuhodo official says the partnership will help companies expand sales and provide consumers with new shopping experiences.