In its Super Bowl 51 ad, Lexus changed its longstanding marketing tagline. Lexus is no longer, “The Pursuit of Perfection,” but now it wants you to “Experience Amazing.”
I don’t know what that means either. But you can see from first glance how the Lexus LC 500 wants to amaze you. It’s been years in the making, supercars aside, but the LC is the boldest attempt from Lexus to strike “boring” from any reference and inspire emotion the way its century-old rivals have done.