Acura Debuts ‘mood Roads’ At Sundance Film Festival

Acura Debuts ‘Mood Roads’ at Sundance Film FestivalMarking its seventh year as Presenting Sponsor and Official Vehicle of the Sundance Film Festival, Acura returns to Park City, Utah with Acura Mood Roads, a new, first-of-its-kind immersive virtual journey inspired by the brand's signature performance technologies that define the exclusive Acura driving experience. Housed at the new Festival Village presented by Acura, running Jan. 20-28 at the Sundance Film Festival, Mood Roads offers attendees a full-sensory virtual driving experience, using brainwave technology to tap into 30 of the driver's emotional, cognitive and physical inputs to create a unique environment with landscape, color and music changing in real time to reflect the driver's moods.

Imagine If The New Acura Nsx More Closely Mirrored The Original's Design

Imagine If The New Acura NSX More Closely Mirrored The Original's DesignWith over a quarter-century separating their debuts and following a gap in production of over a decade, the second iteration of the Acura NSX was never going to follow very closely along the lines of the first's design. But what if it did?
That's the question posed by this rendering from Peisert Design. Instead of the curved blade of an intake at the trailing end of the greenhouse, extending down below the beltline and into the door panel, Peisert virtually reskinned the rear end of the new NSX to more closely resemble the original's.

Ludacris Doesn’t 'act A Fool' With His New Ride, An Acura Nsx

Ludacris Doesn’t 'Act A Fool' With His New Ride, An Acura NSXMore than six months after the first example rolled off the assembly lines in Ohio, Ludacris has taken delivery of his new Acura NSX.
The famous American rapper and actor, who played the role of Tej Parker in the Fast & Furious franchise, shared a few images with the supercar on social media, revealing his preferred choice of the interior, red, and dressing to match it.

Acura Reveals Nsx Gt3 Race Liveries; Rolex 24 Driver Pairings Set

Acura Reveals NSX GT3 Race Liveries; Rolex 24 Driver Pairings SetThe two-car Michael Shank Racing effort in the 2017 IMSA WeatherTech SportsCar Championship will feature striking "mirror image" black, grey and white graphics on the team's pair of Acura NSX GT3 entries.
The #86 car, commemorating Acura's 30th anniversary since its establishment in 1986, will have a black nose, fading to a grey cross hatch pattern before giving way to white at the rear. The #93 team car, representing 1993, the year HPD was founded, will reverse the color pattern, with a white front end transitioning to a black rear deck.

377 Horsepower 2017 Acura Rlx Sport Hybrid Hits Showrooms

377 Horsepower 2017 Acura RLX Sport Hybrid Hits ShowroomsThe 377 horsepower, electrified 2017 Acura RLX Sport Hybrid SH-AWD™ goes on sale tomorrow at Acura dealerships with a manufacturer's suggested retail price (MSRP) starting at $59,9501. The RLX Sport Hybrid is the most powerful and technologically advanced Acura sedan in history, applying a groundbreaking three-motor Sport Hybrid Super Handling All-Wheel Drive system (Sport Hybrid SH-AWD)—an exclusive Acura technology also found in the new Acura NSX supercar.

Acura Precision Concept Moves To The West Coast, Calls La Home

Acura Precision Concept Moves To The West Coast, Calls LA HomeAcura's beak-less study that took this year's Detroit Motor Show by storm is on display at the 2016 LA Auto Show, waiting for visitors to check out its crafted surfaces.
Sitting just a few feet away from the Precision Cockpit that was detailed earlier this week, the Acura Precision Concept might have some pondering how it would look like in the brand's lineup, but don't get your hopes up, as the concept's main purpose is to preview Acura's new design language dubbed "Precision Crafted Performance".

Acura Precision Cockpit Previews Next-generation Interior And Technology Direction

Acura Precision Cockpit Previews Next-Generation Interior and Technology Direction Acura today revealed a near-production interior styling and technology concept, the Acura Precision Cockpit, while highlighting three major themes in mobility innovation – electrification, automated driving and connectivity. Fusing an ergonomic design with a modern operating system and a touchpad-based interface that goes beyond traditional approaches, the Acura Precision Cockpit complements the exterior design direction revealed earlier this year in the Acura Precision Concept. Together, the Acura Precision Concept and Acura Precision Cockpit form the fundamental building blocks for Acura's future vehicle design.

Acura Counting On Design Changes To Help Slowing Sales

Acura Counting On Design Changes To Help Slowing SalesTo help counter its slipping sales, particularly of its sedan models, Acura thinks that its new design elements are one possible resolution.
According to analysts reported by Dispatch, Acura's SUV sales are failing to fully counter its slumping sedan sales in part because the brand doesn't have a clear enough identity. Sales are down 10.5 per cent for the first 10 months of 2016.

2016 Sema Show: Acura Nsx Gt3

2016 Sema Show: Acura NSX GT3Acura brought its NSX GT3 race car to SEMA, and it used the facelifted MDX to get here.
OK, so that’s about as likely as me winding up behind the wheel of the NSX GT3 for some hot laps around Spring Mountain raceway. The car is, however, featured on an NSX-inspired, custom-fabricated trailer, towed by an MDX wrapped in a matching racing livery.