If you look at a modern-day Toyota model such as the C-HR crossover or the all-new Camry, you might just notice that the Japanese automaker has stopped playing it safe with its designs.
Responsible in part for this development is 43-year old American designer Ian Cartabiano, a studio chief designer at Toyota's Calty Design Research Inc.
While many automobile manufacturers are hedging their bets on all-electric cars, Toyota remains committed to developing both hydrogen, hybrid and electric vehicles.
During discussions with Car Advice in Australia, the Japanese marque’s local product public relations manager Stephen Coughlan said Toyota is prepared for whatever direction the industry may head.
Those inside the local division of the world’s largest car manufacturer, Toyota, say while other brands might be focussing attention on a single future powertrain technology, they’re confident the Japanese marque’s broader approach will prove successful in the long run.
Speaking to CarAdvice at the 2017 Rally South Australia, Toyota Australia’s product public relations manager, Stephen Coughlan, said although current local infrastructure might be lagging behind that seen in other countries, long term, the brand should have enough alternatives to cover a wide array of future possibilities and outcomes.
The Tacoma has been around for some 25 years and Toyota has been in the small truck business for more than 40, so it’s no surprise the Toyota Tacoma is one of the most popular midsize pickups on the road. The Tacoma is at the core of a fiercely loyal and passionate enthusiast community that has many repeat owners.
Toyota said Tuesday it is launching a new GR sports car series sub-brand in Japan that it plans to eventually expand beyond that country.
The GR series is named for Gazoo Racing, a company within Toyota, and is based on three tiers of performance. The top of the line is GRMN, short for Gazoo Racing Masters of Nürburgring, which features a tuned engine. The mid-range is the GR, which gets full aero parts, Recaro seats and Sachs shocks, while the entry-level GR Sport is also available in minivans and offers features like special tuned suspension, aluminum pedals and other features, depending on the model. The brand will also offer aftermarket GR Parts.
Think Toyota offers an extensive lineup in America? Well it does. But it has even more models back in its home market. And yes, that includes trucks – one of which is now returning to Japan while the other is just leaving.
On its way out is the FJ Cruiser, a model which was withdrawn from the North American market a little over a year ago already, but which is now taking its final tour of the Japanese islands before being retired there as well.
The new Yaris GRMN is Toyota’s hotly anticipated return to the hot hatch market but as it turns out the company will offer it in just 400 examples, 100 of which will become available in the UK.
Toyota UK announced the pricing details of the limited Yaris GRMN, which starts from £26,295. This makes the new Japanese hot hatch significantly more expensive from similarly sized rivals like the Renault Clio RS, the Peugeot 208 GTI and the Opel Corsa OPC which are priced between £20,000 and £22,000. Even the upcoming three-cylinder Ford Fiesta ST is expected to start under £20,000, once it arrives in 2018.
Despite the Toyota HiLux dominating local sales figures for the last sixth months consecutively – and taking out top honours in 2016 – the Japanese car maker’s local division says it’s taking the market and the segment seriously, with more upgrades and improvements to the hard-working model well and truly in the pipeline.
"We're certainly not going to rest on our laurels," Toyota Australia product public relations manager Stephen Coughlan told CarAdvice.