Ucc To Shift To Sustainable Coffee Beans
A major Japanese coffee company wants to help people feel even better about their morning cup of joe. UCC Holdings says it plans to move toward sustainable and ethical sourcing for its beans.
The company says its brands will only use coffee bean imports that meet its sustainability standards, such as production that conserves tropical rain forests. The firm also plans to ensure its beans are fair trade to give growers reasonable wages and treatment.
The company says it will work with international NPOs to switch all coffee beans to standard-compliant ones by 2030.
Satomi Ryo, an Executive Officer of UCC Holdings, told reporters on Thursday that the sustainable procurement of coffee beans and the livelihood of the farmers who grow them are both important to the company.
Coffee production has contributed to the loss of tropical rain forests. Vulnerable small-scale growers have also been subject to exploitation.