Toyota said Tuesday it is launching a new GR sports car series sub-brand in Japan that it plans to eventually expand beyond that country.
The GR series is named for Gazoo Racing, a company within Toyota, and is based on three tiers of performance. The top of the line is GRMN, short for Gazoo Racing Masters of Nürburgring, which features a tuned engine. The mid-range is the GR, which gets full aero parts, Recaro seats and Sachs shocks, while the entry-level GR Sport is also available in minivans and offers features like special tuned suspension, aluminum pedals and other features, depending on the model. The brand will also offer aftermarket GR Parts.