Subaru To Go Electric-only By The Mid 2030s

Subaru to go electric-only by the mid 2030s

Nipping infinite rumors in the bud, Subaru confirmed the Outback, the Forester, the BRZ, the WRX STI, and every other car it makes will go electric or disappear by the middle of the 2030s. The Japanese automaker announced it plans to kick gasoline-powered cars out of its global portfolio in about 15 years' time. The announcement comes in the wake of ever-stricter emissions regulations around the globe, notably in China and in the European Union. The firm isn't going to turn the tap off overnight, though. Toyota owns an 8.7% stake in Subaru, and the two partners are jointly developing a pair of electric cars due out during the 2020s. Others will inevitably follow. By 2030, hybrid and electric models will represent at least 40% of Subaru's annual global output. In the meantime, Subaru is funneling an immense amount of money into adapting Toyota's hybrid technology to its vehicles. The gasoline-electric variant of the Crosstrek introduced in 2018 a product of this collaboration. Executives outlined plans to release a "strong hybrid" again built with Toyota parts, though they stopped short of providing more details. They also stressed their goal isn't to achieve mere badge-engineering. "Although we're using Toyota technology, we want to make hybrids that are distinctly Subaru. It's not only about reducing CO2 emissions. We need to further improve vehicle safety and the performance of our all-wheel drive," affirmed Tetsuo Onuki, Subaru's chief technology officer, during a briefing Reuters attended. His comments suggest all-wheel drive will continue to define the members of Subaru's range in the electric-only era. The configuration has been one of the brand's strongest selling points for decades, and it helped it grow from a niche brand peddling obscure cars to a major mainstream automaker in the United States, so giving it up would be marketing suicide. The horizontally-opposed engine is Subaru's second signature, it's what the C-shaped daytime running lights seen on its cars are inspired by, but Onuki confirmed its rumbling days will come to an end.

Mitsubishi Lancer Evo Ix Wagon: For Hardcore Family Guys Only

Mitsubishi Lancer Evo IX Wagon: For Hardcore Family Guys Only

It's easy to forget that Mitsubishi was once upon a time brave enough to offer a wagon bodystyle with its iconic Lancer Evolution. These longroof versions were created for the JDM market only and finding one outside the land of the Rising Sun is pretty surprising.

Minister: Water Release Into Sea Is 'only Option'

Minister: Water release into sea is 'only option'

Japanese Environment Minister Yoshiaki Harada has said he thinks the only way to stop the buildup of wastewater that is contaminated with radioactive tritium at the damaged Fukushima Daiichi nuclear plant is to release it into the sea.

About 170 tons of wastewater containing mostly tritium is building up at the nuclear plant each day. Wastewater from the damaged reactor buildings is cleared of most other radioactive substances.

Test Reduces Tokyo Expressway Traffic By Only 7%

Test reduces Tokyo expressway traffic by only 7%

Japan's transport ministry says a large-scale test conducted earlier this week, aimed at easing traffic on Tokyo's Metropolitan Expressway during next year's Olympics and Paralympics, failed to achieve a goal that had been set.

People are concerned that traffic congestion on the expressway will be heavy during the Summer Games if no measures are undertaken.

Sony Will Keep Making Smartphones But Only For Four Markets

Sony Will Keep Making Smartphones But Only For Four Markets


Sony’s Xperia smartphone business has been losing money for quite some time now. Despite rumors that the company was looking to give up on the business altogether, Sony has reiterated its commitment to making smartphones, but will only be selling them in four markets going forward. It’s exiting all of the other markets for a more sustainable approach to the business.

Sony CEO Kenichiro Yoshida said that the Xperia smartphone business is a pivotal part of Sony’s identity which is entertainment focused. “We see smartphones as hardware for entertainment and a component necessary to make our hardware brand sustainable,” pointing out that younger generations no longer watch TV, “their first touch point is smartphone.”